If you’re looking to take your TV to the next level in terms of smarts, an Amazon Fire TV device is one way of achieving that goal. Here are the best Fire TV devices in 2025.
We have reviewing Fire TV sticks and devices ever since the first one rolled off the production line. Our team has compiled a list of the best Fire TV devices on sale, putting them through their paces by assessing how easy they are to set up, picture and sound quality, features, and value for money.
A few things to clarify before you take a look at the options below, make sure to choose a streamer that suits the equipment you have. There’s little point in buying a 4K streaming stick if your TV doesn’t support 4K resolution. If it’s not a streamer but a TV you’re after, then Amazon’s own brand TVs are available in the UK. Lastly, Prime Day or Black Friday are usually the best times to bag yourself a saving on a Fire TV device.
If you’re not swayed by a Fire TV device, then have a look at our best streaming devices page to see other options. And if you’re looking for a new TV, then have a look at our best cheap TV, best 4K TV and best TV page.
Best Fire TV at a glance
- Best Fire TV device for home cinema: Amazon Fire TV Cube – check price
- Best Fire TV Stick: Amazon Fire TV Stick 4K Max – check price
- Best Fire TV: Amazon Fire TV Omni QLED – check price
How we test
Learn more about how we test Fire TV streamers
We use every Fire TV we review for at least a week. During that period we check to find how easy it is to set up, how intuitive its UI is and what its app selection is like.
During the test period we will see how well it performs running a variety of different content types. Where applicable this will include content mastered in various HDR standards and resolutions.
We will also monitor how stable the device’s Wi-Fi connection is and reliable its voice command functionality are where applicable.
Amazon Fire TV Cube (2022)
Best Fire TV for the home cinema
Pros
- Swift and powerful performance
- Hands-free Alexa
- Excellent AV performance
- Addition of HDMI input
- Looks better than previous models
Cons
- More expensive
- Optional Alexa Pro Remote
- Fire TV interface is too dense in current incarnation
- Super Resolution has minimal effect
The third-generation Fire TV Cube is the flagship streamer within Amazon’s line-up. Not only does it boast a faster performance, but its wide-range of connectivity ports and hands-free Alexa compatibility makes it perfect for home cinema enthusiasts.
The third-gen Fire TV Cube has had a design upgrade and features a wraparound fabric cover to avoid fingerprint marks. There are four easy to use control buttons on the top surface, and while it’s nice to have them, there’s the option of a remote control (Including the Alexa Remote Pro version) or Amazon’s voice assistant Alexa for hands-free control.
Turn the Cube around and you’ll find six ports including an Ethernet port, IR extender port and USB-A port for adding an external hard drive.There’s both HDMI output and HDMI inputs, with the latter allowing you to plug in another source such as a games console.
Setting up the Fire TV Cube is quick and easy if you have an Amazon account. Once you’re set up, thanks to the octa-core processor you’ll find scrolling through menus and opening apps is impressively speedy.
The Fire TV platform boasts a huge number of apps but it’s undeniably focused on Amazon content, with the home screen packed with ads for Prime and Freevee content throughout. We would have liked just as much focus on other apps and services.
Otherwise, the Fire TV Cube boasts support for HDR10, HDR10+ and Dolby Vision, with the latter two enabling your compatible TV to produce an optimal HDR performance with certain supported apps.
If you’re a home cinema enthusiast then we’d recommend the Fire TV Cube. However, if you’re just looking for a less expensive streamer then we’d suggest the Fire TV Stick 4K Max.
Reviewer: Kob Monney
Full Review: Fire TV Cube (2022)
Amazon Fire TV Stick 4K Max (2024)
The best Fire TV Stick
Pros
- Speedy performance
- Excellent streaming
- Huge app selection
- All HDR formats supported
Cons
- Expensive for a streaming stick
- Fastes performance is with Wi-Fi 6E router
- No High-Res audio support
- Favours Prime content at the expense of others
The Amazon Fire TV Stick 4K Max (2024) is the best streaming stick for Prime customers, delivering fast performance, support for all HDR formats and a massive app selection.
The streaming stick benefits from an improvement in processing speed compared to the original Fire TV Stick 4K Max, making scrolling through the homepage and different titles feel more fluid and faster. Alexa’s responses also come quicker and the search engine relays results without delay.
Despite the upgraded processor, the picture quality is practically identical to that of the previous generation, offering high levels of detail all the same. Audio also sounds similar in terms of clarity and tone, though the Fire TV Stick 4K Max is still only capable of playing Amazon Music streams at 16-bit/44.1kHz.
Setting up the Fire TV Stick 4K Max is incredibly straightforward with an HDMI extender included in the box and the aforementioned interface is easy to use, though still very Amazon-centric. That said, you can download a wide variety of apps, including Netflix, Disney+ and Apple TV+.
It’s also worth noting the smart home integration, which allows you to control everything from your Hive thermostat to your Ring doorbell, with live picture-in-picture making it possible to check smart cameras without completely interrupting your movie or show.
Reviewer: Kob Monney
Full Review: Amazon Fire TV Stick 4K Max (2024)
Amazon Fire TV Omni QLED
The best Amazon Fire TV
Pros
- Colourful performance (in the right mode)
- Slick Alexa integration
- Well stocked for apps
- Fire TV Ambient Experience
Cons
- Feet not the most accommodating for placement
- HDR performance could use more finesse
- Rough upscaling with 480p content
- Competition is cheaper
The Amazon Fire TV Omni QLED is not perfect as it comes with a few flaws. However, it’s an ambitious performer for its price and puts in a generally enjoyable performance across the board.
The design is smart with its thin, sliver bezel trim, though we’re not fans of the feet placement for the 65-inch version. They’re set at the edges and it means you’ll need a wide surface to position the TV on. Not everyone will have the space.
The Fire TV interface has its good and weak points. The amount of choice and options it provides in terms of apps is excellent, but content is weighted too much towards Prime Video and Freevee. If you subscribe to other streaming services, Amazon doesn’t make it easy enough to find what else is available.
Alexa voice control is reliable as we’ve to expect, supported with the Voice Remote and hands-free interaction if you choose to interact in that manner. The Fire TV Ambient Experience makes this more a lifestyle TV, and if you’re ensconced within the Amazon ecosystem, it’s a handy way to keep track of things through the customisable widgets.
In terms of its picture performance, the Fire TV Omni QLED features support for Dolby Vision IQ and HDR10+ Adaptive. The image quality could be more consistent in our opinion, HDR10/HDR10+ is not the most colourful; while Dolby Vision content suffers from raised blacks.
Upscaling and motion is solid enough, although we wouldn’t watch any 480p content on this screen. It’s not the brightest for HDR content, we measured it a peak of 529 nits, which is just bright enough to see the effects of HDR.
The sound system is crisp to a fault, but it can provide a good amount of space to films and TV shows. Like the picture quality, some sound modes fair better than others, but a soundbar will remedy that with a better sound.
Reviewer: Kob Monney
Full Review: Amazon Fire TV Omni QLED
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Amazon Fire TV Cube (2022)
View deals
- Swift and powerful performance
- Hands-free Alexa
- Excellent AV performance
- Addition of HDMI input
- Looks better than previous models
- More expensive
- Optional Alexa Pro Remote
- Fire TV interface is too dense in current incarnation
- Super Resolution has minimal effect
Amazon Fire TV Omni QLED
View deals
- Colourful performance (in the right mode)
- Slick Alexa integration
- Well stocked for apps
- Fire TV Ambient Experience
- Feet not the most accommodating for placement
- HDR performance could use more finesse
- Rough upscaling with 480p content
- Competition is cheaper
Amazon Fire TV Stick 4K Max (2024)
View deals
- Speedy performance
- Excellent streaming
- Huge app selection
- All HDR formats supported
- Expensive for a streaming stick
- Fastes performance is with Wi-Fi 6E router
- No High-Res audio support
- Favours Prime content at the expense of others
FAQs
Are Amazon TV sticks worth it?
Based on our experience reviewing them, Fire TV sticks are a quick and easy way to turn any display into a functioning smart TV. Though the sticks push Amazon’s services front and centre, occasionally making it difficult to tell which content is free or paid for, we generally recommend them to most Prime subscribers on the hunt for a streaming stick.
Do Amazon Fire TV Sticks stream in 4K?
Not every Fire TV stick can stream in 4K. The 3rd Gen Fire TV stick and Lite version are limited to 1080p, while the Fire TV 4K Sticks can stream at 4K resolution.
Do Fire TV Sticks support non-Amazon video services?
Fire OS lets you stream content from multiple services outside of Prime Video but you will need to pay a separate subscription fee to access them.
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Comparison specs
You can see a comparison of all the products mentioned in this guides’ specs in the table below.
‹
UK RRP
USA RRP
EU RRP
CA RRP
AUD RRP
Manufacturer
Screen Size
Storage Capacity
Size (Dimensions)
Size (Dimensions without stand)
Weight
ASIN
Operating System
Release Date
Model Number
Resolution
HDR
Types of HDR
Refresh Rate TVs
Ports
HDMI (2.1)
Audio (Power output)
Connectivity
Colours
Display Technology
Audio Formats
Remote Control
Smart assistants
Amazon Fire TV Cube (2022)
£139.99
$129.99
€159.99
CA$189.99
Unavailable
Amazon
–
16GB
86 x 86 x 77 MM
–
513 G
B09BZVGR73
Fire TV
2022
Fire TV Cube (3rd Gen)
3840 x 2160
Yes
–
–
HDMI 2.1 input, HDMI 2.1 output,
–
–
Wi-Fi 6E, Bluetooth 5.0 (for remote)
Black
–
Dolby Atmos, 7.1 surround sound, 2-channel stereo and HDMI audio pass-through up to 5.1.
Yes
Yes
Amazon Fire TV Omni QLED
£999
–
–
–
–
Amazon
64.5 inches
–
–
853 x 1451 x 87 MM
21.2 KG
B09N6RZB35
Fire TV OS
2023
QL65F601U
3840 x 2160
Yes
HDR10+ Adaptive, HDR10+ Gaming, Dolby Vision IQ, HDR10, HLG
48 – 60 Hz
Three HDMI 2.0, HDMI 2.1, Ethernet, two USB ports, optical audio out, 3.5mm audio out, IR out, and an input for cable/aerial connection
eARC, VRR, ALLM
24 W
Wi-Fi, Bluetooth
Grey
QLED
–
–
–
Amazon Fire TV Stick 4K Max (2024)
£69.99
$59.99
–
–
–
Amazon
–
16GB
–
–
–
B0BTFSYWWB
FireOS 8
2023
–
3840 x 2160
Yes
–
–
–
–
–
Wi-Fi 6E
Black
–
AAC-LC, AC3, eAC3 (Dolby Digital Plus), FLAC, MP3, PCM/Wave, Vorbis, Dolby Atmos
Yes
Yes
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